by McKay | Jan 12, 2026 | Amazon Marketing
When Do You Need a GTIN Exemption on Amazon? Most brands don’t really understand what a GTIN exemption is — or more importantly, when it actually makes sense to use one. That’s a problem, because once you build a listing on Amazon using a GTIN exemption, it’s very...
by McKay | Jan 2, 2026 | Amazon Marketing
A lot of brands feel more comfortable starting with FBM (Fulfilled by Merchant) because it feels simpler. You already have a shipping process in place, you’re shipping orders on other platforms, and it feels easier to just ship Amazon orders the same way. But what...
by McKay | Aug 18, 2025 | Amazon Marketing
Amazon continues to evolve—and staying ahead means leveraging its newest tools and algorithms. We’ve spent the last month upgrading our recommended launch strategies and creating new processes for optimizing for AI Assistants (such as Rufus) and the latest in Amazon’s...
by McKay | Jul 17, 2023 | Amazon Marketing
Selling on Amazon has quickly become popular among business minded people. However, these people usually come to find the process of building a successful business inside Amazon a challenge. Aside from our expert help here at Five Star Commerce, here are 4 situations...