by McKay | Jan 26, 2026 | Amazon Advertising
Why Your Amazon Ads Have Low Impressions You launch a product. You set up an Amazon ad campaign. You come back a couple days later and see something like 17 impressions and $0 spend. Most brands immediately assume their bids are too low or their budget is too small....
by McKay | Jan 21, 2026 | Amazon Marketing
GTIN exemptions are pretty simple—until your product doesn’t fit Amazon’s standard expectations. That’s when applications get rejected, the error messages are vague, and Amazon gives you almost no guidance on what to fix. My team and I apply for GTIN exemptions every...
by McKay | Jan 12, 2026 | Amazon Marketing
When Do You Need a GTIN Exemption on Amazon? Most brands don’t really understand what a GTIN exemption is — or more importantly, when it actually makes sense to use one. That’s a problem, because once you build a listing on Amazon using a GTIN exemption, it’s very...
by McKay | Jan 2, 2026 | Amazon Marketing
A lot of brands feel more comfortable starting with FBM (Fulfilled by Merchant) because it feels simpler. You already have a shipping process in place, you’re shipping orders on other platforms, and it feels easier to just ship Amazon orders the same way. But what...
