Professional Seller Services For Amazon and Walmart.com

If you work for a product brand and you’re interested in selling your brands products on Amazon, or you’re already selling on Amazon and want some expert help, we’d love to talk with you.

Ideally you can start working with us 3+ months before you hope to be live. That will usually give you enough time to get through all the approvals that you’ll need to sell. In some cases, there may be issues with your product packaging or barcodes that have to be changed so the process can move smoothly. It’s ok to if you contact us later, we’ll get you up as soon as we can, but in some cases approvals (category approval, brand name authorization, GTIN exemptions, etc.) are taking a month or two.

Assuming you’re already an existing product brand, it’s usually going to be a 2-3 month process. The part that typically takes time is not us getting things done, but rather the approvals and logistical things that have to be put in place before you’re ready.

Here’s some things that usually have to be done in most projects that can cause the project to take longer than one might think.

– Account Signup & Verification

This alone takes at least two weeks. Amazon will have you provide all their documents. then they will have you schedule a video call with them to verify your identity (they usually make you schedule it 5-9 days out) and they will mail you a verification code on a postcard which takes about a week to arrive.

– UPC code approval

Your UPC codes ideally are registered under the exact same name that will be in your “brand field.” This will usually prevent Amazon from flagging the UPC code, but if the name doesn’t match, almost always will we have to send pictures of the product and a GS1 certificate to get them to alllow us to use your UPC codes. This can take a week but in some cases longer.

GTIN Exemptions

For some brands, it makes more sense not to use UPC codes for each of your listings. This is usually the case for things such as clothing, where you have a high number of SKUs. If the brand names are on the product, this approval will usually take a week or less. For brands that don’t have their logo on their products, this may necessitate actually having your logo printed on one of the products in order to get the approval. That process could take several weeks for some brands.

– Category Approval

Sone products don’t require category approval. Others do. If you have the documentation Amazon requires, this will usually take a week or two. In some cases Amazon might reject your documentation, you might not have the documents they want, or the documentation they ask for might be impossible to get because it has no releveance for your product. We might have to appeal those things which can take several weeks.

– Technical Glitches

It’s very common for some features to not work correctly on seller central. For example, connecting variations is very buggy. Often after getting brand registered, some of the features don’t work correctly. In those cases we have to petition seller support to get them to fix these issues. These can take several weeks, and for some problems, months. In some cases, there might be technical glitches that can’t be fixed and we’ll have to find a workaround.

Note that once your products are live and available for sale, that’s still the beginning of the process. There’s a lot to do in order to earn reviews, getting visibility, and growing the sales. For brands that are new to Amazon, the first 3-4 months selling are still a testing to phase that will help determine how much potential your brand has with selling on Amazon.

Our services are intended for existing businesses. While we work with many small businesses, we’re not in the business of helping individuals start new businesses from scratch. We do not think it’s a good idea to start a business just with the intent to sell on Amazon.

Here’s the situations where selling on Amazon would be a good idea.

1. You’re an existing product brand and you’ve either already been selling on Amazon or you’re selling in other channels and you want to start on Amazon. In some cases others might already be selling your products on Amazon and you want to take control of the channel yourself.

2. You’re an approved distributor or seller of an existing product brand so you can sell their products on Amazon. Ideally you have exclusive rights to sell their products on Amazon and the brand is willing to give you the brand registry benefits.

3. You’ve designed or invented a new innovative product that fixes a specific problem and/or a specific customer segment loves.

4. You’re a well known/famous individual, influencer, or brand that can leverage an audience to sell products to.

Although people on the internet, usually people selling courses, may disagree, if you’re an individual without a background in selling physical products and you’re looking to generate “passive income” and you don’t have a competitive advantage you can leverage, we do not suggest selling on Amazon or using our services.

Our services are intended for existing businesses and we work with many small businesses that are new or relatively new to Amazon. However, we don’t provide ideas for products to sell. For an existing brand that has a product line we can give suggestions on which products might have the most potential on Amazon and which ones to focus on.

We don’t provide “product ideas” as that would be a conflict of interest with the hundreds of brands we work with. We don’t want to give away an idea that another brand is using, or offer a service where we can’t actually provide good recommendations.

We work with almost all physical product categories. Books on Amazon are sold through another system and we typically will not work with independant authors to promote their books. It’s really the publishers who will typically manage the Amazon accounts and it’s a different product to promote books than physical products. We do have book publishers who, in the right situation, we’ve worked with, but a typical author trying to promote their book is not going to be a good fit.

Clothing is another category that sometimes isn’t a good fit for us to work with. This is true particularly for new clothing brands since it takes a large amount of time to list the large number of SKUs that clothing tends to have.