by McKay Salisbury | Dec 6, 2020 | Blog
What if I told you that 82% of sales on the Amazon platform happened within the buy box? Well, according to research this is the case. If you’re selling products that other sellers are also selling, you’ll need to win the buy box to win a significant amount of sales.... 
by McKay Salisbury | Sep 27, 2020 | Blog
So you have a product that you believe solves the problem of your target market. Or maybe you would just like to bring your products from your brick and mortar store to the digital world. Of course, to do this, you either create a website, drive traffic to your... 
by McKay Salisbury | Sep 27, 2020 | Blog
Sometimes when a customer purchases a product on Amazon, they are encouraged automatically by Amazon to leave a review on the product. While it is good that Amazon has integrated an automated system that reminds customers to leave a review, it is still a good idea to... 
by McKay Salisbury | Sep 6, 2020 | Blog
Item Package Quantity and Unit Count are two different fields that are needed to be filled in when adding products into the inventory. Some sellers get confused about what value they should put on each of these fields. While the fields seem harmless, they aren’t, this... 
by McKay Salisbury | Sep 4, 2020 | Blog
Several weeks ago Amazon sent all sellers an email regarding the status of their IPI score and its implications. First, you might have noticed that there is an increase in the IPI threshold from a score of 350-400 to now 500 and above to those who will not be... 
by McKay Salisbury | Sep 3, 2020 | Blog
The expiration date on Amazon FBA could sometimes be very confusing and some of those who sell ingestible products on Amazon sometimes get it wrong. To add extra confusion, sometimes Amazon will ask for an expiration date for products that don’t actually expire, or...