We can all agree that 2020 was both rich with challenges and opportunities. The pandemic halted the economy and it affected many businesses both large and small. However, the same pandemic brought with it some opportunities, thanks to the innovative minds of entrepreneurs. To survive, entrepreneurs had to make things possible in order to survive. One of the pivots that most entrepreneurs focused on is digitizing their business. Thankfully, platforms are already available making the transition seamless.
While the light at the end of the tunnel on this pandemic is already within sight due to the availability of the vaccine, experts do not see the digitizing of businesses to be slowing down. This is because many people have realized how easy and convenient it is to order online. It is expected that online purchases will only increase in 2021.
The increase of online purchases presents a huge opportunity for entrepreneurs and this is why you should start leveling up your Amazon selling game for 2021. Here are some tips you can use to make it happen:
- Leverage Amazon Video Ads – Video ads are now generally available to brand registered sellers in the US and UK marketplaces. We’re finding that sellers are getting excellent results with video ads. Generally, impressions start small but grow as the video ad generates sales. Over time, video ads tend to be the most efficient ad type on Amazon. If you’re not already using video ads, get video ads created using Amazon PPC Agencies and start running video ad campaigns as soon as you can.
- Expand to Additional Marketplaces – Amazon sales are growing internationally and it’s getting easier and easier to expand to additional countries. Once you’re established in the US marketplace, often expanding to Canada and Europe can be done and quickly add on incremental sales. If you use the same UPC code for your products in each marketplace, Amazon currently lets your US reviews show in the other marketplaces so you can keep building on your reputation from the US.
- Keep Earning Reviews – Make sure you have product inserts that ask customers to leave reviews (using TOS compliant language), you’re sending a review request to each customer, and that you’re using Amazon Vine and the Early Reviewer Program as much as you can. It’s easier for customers to leave ratings now (they can leave a star rating without leaving a comment) so take advantage of it. Each month that goes by gives your competitors more opportunities to rack up reviews.
Remember this, where there is an audience, the entrepreneurs are not far behind. This is also true for Amazon. The pandemic has forced everyone to get comfortable with shopping online. The latest data shows that people are spending more time shopping online than going out. Which means entrepreneurs selling their product on Amazon will also increase, which also means competition is going to be a lot tougher. However, this will not be a problem if you have expert Amazon consultants on your side. Amazon consultants can help you determine the best approach to get your product known on the platform. They can also help you set up advertising or inclusion of your products on the new features that Amazon has provided. This way, you can focus more on improving your products and ensure the delivery of high-quality products to your clients. After all the oldest and certainly one of the best marketing strategies is uninfluenced word-of-mouth, which can only be achieved if your products are what your clients expect them to be. So, are you ready for 2021?
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