by McKay | Feb 3, 2026 | Selling On Amazon
How to Create an Amazon Seller Account in 2026 (What Actually Matters) If you’re an established product brand setting up an Amazon seller account for the first time, this process is a lot more fragile than it looks. I talk to one or two brands every month who get...
by McKay | Feb 2, 2026 | Amazon Compliance
How to Get Your Amazon Certificate of Insurance Approved (2026 Step-by-Step) I help brands submit and get their Certificates of Insurance approved on Amazon every single month — and most rejections have nothing to do with the insurance policy itself. If you’re here,...
by McKay | Jan 26, 2026 | Amazon Compliance
Do You Need Liability Insurance for Amazon FBA? (When You Do and Don’t) If you sell on Amazon—or are preparing to—you’ve probably seen warnings about liability insurance and wondered whether you actually need it yet. The short answer is this: Amazon does not require...
by McKay | Jan 26, 2026 | Amazon Advertising
Why Your Amazon Ads Have Low Impressions You launch a product. You set up an Amazon ad campaign. You come back a couple days later and see something like 17 impressions and $0 spend. Most brands immediately assume their bids are too low or their budget is too small....
by McKay | Jan 21, 2026 | Amazon Marketing
GTIN exemptions are pretty simple—until your product doesn’t fit Amazon’s standard expectations. That’s when applications get rejected, the error messages are vague, and Amazon gives you almost no guidance on what to fix. My team and I apply for GTIN exemptions every...
