From $0 to $130K/Month: Supplement Brand Amazon Growth Story
The Challenge
This supplement brand was created by a group of doctors who had developed high-quality supplements for a specific part of the body. While the products were strong, the brand had little traction and few customers had heard of it. Competing against larger, more established brands — many at lower price points — they decided Amazon was the channel they needed to grow.
That’s when they partnered with Five Star Commerce.
Our Approach
Building the Foundation
We launched this brand on Amazon from scratch. That meant:
- Navigating the approvals process for selling supplements.
- Designing professional, optimized listings.
- Ensuring compliance with Amazon’s strict requirements.
- Setting them up on FBA to reach Prime customers.
Overcoming Early Setbacks
Their first batches of FBA inventory were both lost by Amazon. While we were able to secure reimbursements (at the time, Amazon reimbursed far more generously than today), it delayed the actual launch of customer sales.
Despite this, we stayed the course, making sure listings were ready to capture demand once products were available.
Driving Growth Through Quality & Traffic
- Advertising: We invested heavily in Amazon ads early to acquire new customers.
- Google Ads Traffic: To accelerate results, we also ran Google Ads that drove traffic directly to their Amazon listings. This not only brought in new customers but also boosted their organic Amazon search rankings — a key factor in long-term visibility.
- Repeat Purchases: By tracking repeat purchase rates, we confirmed high customer loyalty. We encouraged this further with subscriber discounts.
- Ongoing Optimization: We tested new titles, images, and listing content. We managed rebrandings, formula changes, and discontinued underperformers to focus on bestsellers.
Inventory Management: Stock-outs became a recurring challenge. Each time, we proactively reduced ad spend in advance to minimize the impact, then ramped back up once inventory returned.
The Results
Through years of steady optimization and persistence, this brand grew to generate $130,000/month on Amazon after 7 years.
Amazon became their strongest sales channel by far, outpacing all other channels combined.
What We Learned
- External traffic can accelerate Amazon growth. Driving traffic from Google Ads not only brought new customers but also helped listings rank higher in Amazon search results.
- Starting from scratch takes patience. Competing against established brands is tough, but high-quality products paired with professional listings win customers over time.
- Early challenges don’t define the outcome. From lost inventory to stock-outs, setbacks are part of the journey. Consistent effort is what matters most.
- Customer retention fuels growth. High repeat purchase rates allowed advertising to pay off long-term.
Focus on what works. Cutting underperforming products and doubling down on bestsellers helped accelerate momentum.
Ready to Build Long-Term Growth on Amazon?
This supplement brand shows that even with challenges, the right strategy and persistence can build a business that outpaces all other channels.
If you’re ready to grow your brand on Amazon — whether you’re just starting or looking to scale — let’s talk.
👉 Schedule a Call with Five Star Commerce