From $900 to $18K/Month in 5 Months: Skincare Brand Amazon Case Study
The Challenge
This niche skincare brand was founded by a doctor who had developed an innovative product to address a specific skin condition. Despite having a strong product and little direct competition, they were struggling on Amazon — generating only about $900/month in sales.
The problem? Their listing didn’t look professional. Weak images, under-optimized text, and no enhanced content were holding them back.
Our Approach
Building a Professional Foundation
We revamped the entire listing to make it look credible and conversion-focused:
- Rewrote listing text with keyword-rich, benefit-driven copy.
- Guided the creation of stronger, more informative product images.
- Added A+ content to elevate brand presentation.
Testing & Optimization
Once the basics were in place, we moved into heavy testing:
- Split testing titles and images to improve click-through rates and conversions.
- Price testing that revealed a breakthrough — raising the price by $10 not only increased revenue, but unit sales as well.
- Image angle testing that made the product appear larger in search results. This clarified that customers were getting a six-month supply, and sales climbed significantly once that was clear.
Advertising Support
We layered in advertising campaigns to capture more traffic, making sure ads and listings worked hand-in-hand to drive results.
The Results
In just 5 months, sales grew from $900/month to $18,000/month.
The investment? The brand spent $6,033 with us during those 5 months. That investment yielded an additional $17K+ in monthly sales growth — a strong ROI for a small business.
This growth didn’t come from gimmicks — it came from consistent optimization, careful testing, and strategic changes that compounded over time.
What We Learned
- Testing drives breakthroughs. Small details like price points or product image angles can dramatically impact sales.
- Presentation matters. Even innovative products underperform if listings don’t look professional.
- Small businesses can succeed with the right investment. While they don’t need to spend on every “bell and whistle,” consistent investment in optimization and advertising makes all the difference.
A Note for Small Businesses
This case study highlights that Five Star Commerce isn’t just for big brands. We also help small businesses and startups grow on Amazon. With the right strategy and willingness to invest (even on a limited budget), smaller brands can achieve remarkable results.
Ready to Grow Your Brand on Amazon?
Whether you’re a large brand looking to scale or a small business starting out, consistent strategy and optimization can unlock growth.
If you’re ready to take the next step for your brand, let’s talk.
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