From $0 to $500K/Month in Just 18 Months: Fitness Smart Device Amazon Case Study

Our Approach

Tailoring Content for Amazon

The brand already had great visuals from their Shopify site, but Amazon requires content that educates, informs, and convinces at a glance. We:

• Created information-rich images designed specifically for the Amazon shopping experience.

• Built A+ content to showcase brand credibility and explain the product more clearly.

• Wrote optimized listing text and titles targeting high-value keywords.

Navigated the category approval process — particularly important since their product was sometimes classified as a medical device.

Leveraging Marketing & Reviews

We worked with the brand’s team to launch in the U.S. with a coordinated strategy that included:

• Amazon advertising (managed by their internal team with our guidance).
• Affiliate-driven traffic.
• Review collection processes to quickly build social proof.

Expanding Into New Markets

Once sales gained traction in the U.S., we didn’t stop there. We helped them expand into:

• Canada
• The UK
• Multiple EU marketplaces

Each new market came with its own compliance and packaging requirements, but the additional sales made the effort worthwhile.

The Results

With consistent execution and collaboration, this brand went from $0 to $200K–$500K/month in sales in just 18 months.

And here’s the surprising part: because this brand already had an established presence and a skilled internal team, their average spend with us was minimal. Over the course of a year and a half, they spent just $20,684 on our services — less than $1,200/month on average.

What We Learned

• Previous success accelerates Amazon growth. This brand grew fast because they already had recognition and credibility from other platforms. A completely new brand wouldn’t typically scale at this speed.
• High-quality content sells. We revised and tested listing images and A+ content until they were dialed in, and the results spoke for themselves.
• Expanding internationally pays off. While compliance and packaging requirements add complexity, launching in multiple countries early helped secure market share and boost sales.
• Growth takes time. While 18 months feels short in hindsight, the day-to-day process required consistent effort, patience, and persistence. Many brands want to slow down when growth feels slow — but staying the course is key to long-term success.

Ready to Launch or Scale on Amazon?

This fitness brand’s success story shows how quickly the right strategy can pay off — especially when you combine strong branding with Amazon expertise.

If you’re ready to launch or grow your brand on Amazon, we’d love to help.