From $48K to $140K/Month: How We Helped a Supplement Brand Scale on Amazon
The Challenge
When this supplement brand came to us, they had been selling on Amazon for about 8 months. The products were good and margins were strong, but their Amazon presence wasn’t set up to maximize growth. Listings only had a couple of basic product photos that didn’t give customers enough information, compliance issues were slowing them down, and advertising wasn’t performing as well as it could.
They knew they were leaving money on the table — that’s when they partnered with Five Star Commerce.
Our Approach
Optimizing Listings for Growth
We started by overhauling the product listings:
- Added new, high-quality images that went beyond simple product shots to highlight benefits and features directly in the visuals.
- Used stock photos creatively to design graphics that explained the products more clearly.
- Built out A+ content for all listings to strengthen brand storytelling.
- Optimized titles and descriptions around the highest-value keywords.
Improving Advertising & Reviews
Better listings meant stronger advertising performance. As we dialed in keyword targeting, ads became more efficient and started driving dominance in core search terms. We also built a process for requesting reviews to boost social proof and created short videos to help listings stand out even more.
Expanding Into New Markets
Growth wasn’t just about improving what was already there. We worked with the brand to expand into new markets:
- Launched their top products in the UK despite compliance hurdles.
- Brought the brand to Walmart.com, expanding reach with U.S. customers.
Navigating Compliance & Setbacks
Like many supplement brands, this one faced challenges. Amazon pulled down listings multiple times as rules shifted. Each time, we worked with compliance teams to make the right changes and get listings reinstated. Instead of slowing growth, these challenges just became part of the process.
The Results
After consistent effort and collaboration, the results spoke for themselves:
- Revenue grew from $48K/month to $140K/month in just 2.5 years
- Expansion into new marketplaces (UK + Walmart.com)
- Consistently improving ad efficiency and review volume
And the investment? On average, the brand spent $4,360/month with Five Star Commerce to manage their account. The ROI more than paid for itself.
What We Learned
- Growth takes time and consistency. There were months where setbacks happened — inventory issues, rule changes, lost listings. But staying the course and continuously optimizing kept the long-term trend moving up.
- Collaboration matters. We worked closely with the brand’s internal team. Decisions around packaging, pricing, and strategy were made together, ensuring improvements worked across all sales channels.
- Never get complacent. Even when sales were strong, we didn’t switch to “maintenance mode.” We kept pushing forward, which helped offset losses when some products eventually couldn’t be sold on Amazon.
Ready to Scale Your Brand?
This brand’s success story shows what’s possible when you pair great products with consistent optimization and strategy.
If you’re ready to grow your Amazon business, let’s talk.