So you have a product that you believe solves the problem of your target market. Or maybe you would just like to bring your products from your brick and mortar store to the digital world. Of course, to do this, you either create a website, drive traffic to your website or you could sell on Amazon and take advantage of the millions of people visiting the site every day.
Okay, so now you were able to create your own page on Amazon, you can now relax, right? Of course not! The work just started. It is great to have your product available on Amazon, however, you also have to think about the fact that millions of potential customers would also mean that your competitors are also competing for the attention of your audience or potential customers. So, aside from just uploading photos of your product on your Amazon brand store, you have to make sure that you would need to capture your potential customers’ attention. This means you have to optimize your brand store page and your product page to make sure that it would appear above your competitors in the Amazon search results. On top of that, you also have to watch over your inventory levels if you do not want to get low storage limits due to a low IPI score. Does your product have an expiration date? You also have to worry about making sure that your products do not expire in the warehouse, and also worry about the proper labeling of the expiration date because potential customers will also scrutinize the expiration date, and if it is improperly labeled it could be the reason why they would look for another provider.
The point is, there is a lot of work to be done once you have created your brand store and uploaded your products on Amazon. Unfortunately, for some, time is a very valuable commodity, and they do not have the time to go through a learning curve trying to learn how to optimize their Amazon products page. If it is your first time using the platform to sell products, then it is like walking in the dark. Trying different things, mostly ending up in trial and error, while it is a learning experience there is a better way.
Why you need an Amazon Consultant
This is where an Amazon consultant comes in. Amazon consultants are experts and professionals in the field of selling products on Amazon. They are not employed by the tech giant but rather they are freelancers or companies that provide several services to Amazon merchants. Services like: product and brand store page optimization, graphic design, optimization of IPI score, Content and product description writing, and optimization among others. Amazon consultants can help you bring those eyeballs to your brand page and convert them into buyers.
While hiring an Amazon consultant would mean additional costs, it does save you a lot of time. Time, which you could use to improve your products. You will have more time listening to your customers and provide the feature or product that they want. You will also have more time to analyze the data and see where the market is headed all for purposes of improving your products. If you are worried about the costs there are Amazon Consultants that are paid by the hour instead of paying for a monthly retainer fee. Hiring Amazon consultants by the hour is more cost-effective because you only have to pay the hour where their services are needed.
In Conclusion
Selling on Amazon, or online in general is not an easy task. It is not a “build and they will come” scenario. It will require time and effort to make sure that potential customers will see your products among the millions of other products on Amazon. To cut the time learning all about the technicalities of selling online through Amazon and to start selling efficiently on the platform, hiring Amazon Consultants would be your better choice. If you’re interested in potentially working with Five Star Commerce feel free to send us your ecommerce RFP and we can setup a call to talk about your specific situation.